Q&A with Roger Aoun, founder of BeautyLab London
Roger Aoun, skin technologist and expert, creator of the multi award winning skincare brand BeautyLab London, a well known British brand renowned for its innovative formulations that combine peptides and rare gemstones, alongside plant and marine actives, minerals, vitamins and proteins.
What's the story behind BeautyLab, and how did it all start?
In the '90s, I set up a London based laboratory, specialising in researching ground breaking beauty ingredients. With many years experience in skincare ingredient technology and product formulations, it soon made sense for me to also develop my own brand. So, in 2001, BeautyLab London was born.
The brand was originally developed for celebrity facialists. It fast developed into an established salon / spa / clinic brand and its also very much a retail brand. The concept now is the same as it was when I started to create intelligent, high performance products that re-activate and re-educate the skins functions, and deliver both instant and long term results.
What are the key ingredients used in your formulations?
BeautyLab is probably best known for its diamond skincare, as in the Black Diamond range, but peptides play a huge part in our collections - as does stem cell technology, precious gemstones, pure oils, vitamins and plant actives. Plus ant other ingredients that make the difference. We're not afraid to push the boundaries when it comes to innovation.
Who would you recommend a BeautyLab to0?
Each of the BeautyLab ranges target specific skin type and concerns. So effectively, we offer some things for everyone. For example, our anti ageing range was developed for aged/prematurely aged skin that is dry, lacking resilience or experiencing fine lines and wrinkles - whilst our glamourizing Black Diamond range was developed for all complexions, including those that lack vibrancy, uneven skin tone or with small imperfections. Our Youth Elixir range is centred around stem cell technology ad was created for skin that is already aged, thinning, lacking firmness, hyperpigmentation or experiencing deep lines and wrinkles.
We offer products for skin that is sun damaged to acne prone, from combination to very dry... and everything in between.
What is so special about the Black Diamond range?
As we age, our skin looses the ability to reflect blue light. This means that it takes on a dull, tired appearance. Encapsulated diamond cores bring back the skin's ability to reflect blue light, giving the skin a luminous and more youthful appearance. They deliver a soft focus effect that fills out fine lines and blurs the visibility of wrinkles, shadows, pigmentation and unevenness.
We include other gemstones in the Black Diamond range too, such as sapphire and ruby, that condition the skin and energise cells,, as well as mother of pear that gives the complexion a smooth pearl finish. The range is also rich in peptides. It hydrates, plumps and softens the skin, also improving firmness and suppleness. It delivers an instant photo ready look and has been used at red carpet events on TV and at high end fashion shows, where skin needs to look absolutely flawless.
How should I look after my skin as we head into Summer?
Exfoliate, exfoliate, exfoliate! It really gives your skin a fresh faced glow after the colder months. For the face, BeautyLab's GlycoWash 5% is fantastic. We advise to use this product in thr evening, two or three times a week. Stop using it for a week before you go into the sun as the skin will be slightly more sensitive to sunlight. due to the active ingredients - this is not a bad thing, it means the GlycoWash has been working its magic!
After exfoliation, its important to use a sunscreen. Ant Ageing Sun Protection Lotion SPF 50 is perfect. It provides a powerful shield against harmful rays, offers antioxidant protection, hydrates and works to prevent the appearance of dark spots, wrinkles or sagging. It can be used on the face and or body, is lightweight, non greasy and does not leave a white residue either.
Which products would you recommend for hyperpigmentation?
For the face, BeautyLab's Retinol Serum. As well as retinol, it contains ceramides, niacinamide, squalene, vitamin C and E plus pro-vitamin B5. Its great for reducing skin discolouration (as well as large pores, blemishes and dullness) and works to unify and brighten the skins surface.
For the hands, BeautyLab's Tripeptide Collagen Hand Mask. It contains lemon peel. sea kelp, liquorice, soya bean and phospholids; as well as tripeptide collagen! We say that this product 'gives hands the nurturing nourishment they deserve' and it really does! It lightens thr appearance of pigment spots, brightens the skin and works to even out skin tone - as well as offering fantastic moisturisation and helping to reduce wrinkles.
What are some of your best selling products?
GlycoWash 55 is certainly a best seller as is BeautyLab's Instant Renewal Eye Complex. It combats eye bags, fine lines, puffiness and dark circles. It fills wrinkles with light reflecting particles for immediate soft focus correction.
Our Relax Neuropeptide Serum is well established as a favourite. A global award winner, it instantly smooths the appearance of laughter and frown lines. works to relax facial muscles, reduces the depth of expression lines and wrinkles plus gives the skin a youthful 'bounce'
Another best seller would be BeautyLab's award winning Re-energising Ceramide Mask. It combines Hawaiian sea plant, ceramides, peptides, hydro silk and wild yam. Ideal for any skin type, it noticeably improves the complexions texture, tone and vitality. Perfect for when skin needs a hydrating, brightening pick me up.
The product you can't live without?
BeautyLab's Relax Neuropeptide Serum without a doubt!
I hope you enjoyed this insight into BeautyLab London. It is our chosen skin and body care brand for our treatments at Moroccan Rose.
We also retail our signature hero products. We will soon be launching our up to date online boutique, via our website so you can shop your favourite products to enhance and maintain your results between your professional treatments!
For information on treatments and product recommendations, please get in touch for more personalised advice.
Until next time.....